Car One: Love Story

Car One is a used car dealer. All the vehicles undergo a thorough technical check-up in order to classify them as Guaranteed Used Cars. Used cars are like their owners, each has a story to tell. We wanted to do away with the stigma of used cars being sub-par. Car One can provide cars for any moment of your life.
The campaign from Leo Burnett Buenos Aires includes two spots: "Party" and "Love Story."
"Party" uses humor to tell the story of a Car One vehicle that has a little too much fun. "Love Story" is a passionate and thrilling narrative highlighting the love between a couple and their car. For each car at Car One, there's a story that fits with yours.