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SportsNet New York: Muscles
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In keeping with its brash New York sensibility, SportsNet New York (SNY) is launching a new series of ads under the banner "More Sports. More Testosterone," conceived by Ogilvy & Mather New York to promote the networks extensive coverage of the total New York sports scene.
This new campaign comes on the heels of the network's award-winning campaign "NY NY Sports Sports" and touts SNY as the official TV home of the New York Mets, Jets and Big East Conference. As SNY's audience is predominantly men, the ads were created to target the male demographic with a provocative tone. The new campaign features a series of ads that depict the positive impact watching sports has on a man's testosterone levels with one ad showcasing how it has a positive impact on a man's libido and another on muscle development.
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