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Noah Menschen für Tiere e.V.: Egg Machine
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Shortly before Easter, when more eggs are bought than at any other time of the year,Publicis Frankfurt set up the “Egg Machine“, a vending machine in the city center and filled it with live chickens. Pedestrians initially thought they would be able to buy fresh eggs from it – but instead, they were confronted with this message: ‘‘68% of all chickens worldwide are treated like egg-laying machines‘‘. At the same time, they were requested to only buy eggs from ethical egg-farming.
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