TV ad: Cadbury: Share the Joy

Embed Video

Top 6: May 25th 2011

Share the Joy is a project aiming to create a song made entirely out of New Zealand's sounds of joy. Over the past 6 months DDB New Zealand has been collecting sounds from all over the country. Now, with a little help from Bobby McFerrin, the agency is taking all of these joy samples and turning them into the first Glass and a Half Full Production made by an entire nation.

Category Confectionery & snacks
Client Cadbury
Agency DDB Aotearoa
Production Goodlife Films
Country New Zealand
Uploaded 16 May, 2011

Credits

Director
chris graham
Executive Creative Director
Toby Talbot
Creative Director
Dave Brady
Producer
Neil Stitchbury
Copywriter
Joe Hawkins
Copywriter
Christie Cooper
Art Director
James Conner
Agency Producer
Chloe Sutherland
Digital Creative Director
Aaron Goldring

Other credits

Greg Jones - Group Business Director

Vanya Piacun - Account Director

Andy Robilliard - Project Manager

Jess De Court - Account Executive

Lucinda Sherborne - Planning Director

Thinza Mon -Senior Planner

Claudia Macdonald - DDB Group/Mango Head of PR/Experiential

Amani Peleti - DDB Group/Mango Event Director

Dorita Hollins - DDB Group/Mango PR Senior Account Director

Ben Barratt-Boyes - DDB Group/Mango Account Manager

Judy Thompson - Head of TV

Paul Maxwell - Editor

Nick Buckton Liquid Studios - Audio Post

Bob Powers - Audio Post

Bobby McFerrin - Music Composition

Ant Nevison/Dan Vicari - Sound Recordists

Toybox - Visual Post

Cadbury: Share the Joy

Gold sponsors

The Best Ad Jobs

Cadbury: Share the Joy

Related

Also best this week

Gold sponsors

The Best Ad Jobs