TV ad: AD COUNCIL/GLSEN/NBA: Wordplay

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Cutting Room, NY editor Merritt Duff teams with NBA stars Grant Hill and Jared Dudley to curb the use of ‘gay’ as defamation in a new :30 PSA “Wordplay” for Ad Council via Arnold.

Category Public interest
Client AD COUNCIL/GLSEN/NBA
Agency Arnold
Production Friedman 360
Country United States of America
Uploaded 18 May, 2011

Credits

Director
Evan Bernard
Chief Creative Officer
John Staffen
Group Creative Director
Gary Rozanski
Group Creative Director
Thom Baginski
Producer
Sandra Goldblatt
Assoc Creative Director
Archie Bell
Copywriter
Michael Santoro
Agency Producer
Brian Schierman
Executive Producer
Peter Friedman
DoP
Joe Desalvo
Editor
Merritt Duff
Account manager
Even Gettinger

Other credits

Account Supervisor: Lauren Pulwar

Edirorial: Cutting Room, NYC

Editorial Exec. Producer: Melissa Lubin

Effects: Light of Day, NYC

Composite/Conform: Josh Williams, Light of Day

Colorist: Blase Theodore, Light of Day

Graphics: Brett Ryans, Light of Day

Audio Post: Cutting Room

Engineer: Walter Bianco

Music: "Make Some Noise" - Beastie Boys

NBA Players: Grant Hill, Jared Dudley

AD COUNCIL/GLSEN/NBA: Wordplay

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