pharmaceutical: Mane Attraction

Taylor James was approached with this unique project by the award-winning ad agency GSW Worldwide to produce a print and motion campaign for a major US-based Pharmaceutical brand. The campaign initially featured the beautiful adaptation of an Eagle; but recently the project took on two more animated concepts aptly titled, Horse and Jet. The London-based studio created the beautiful 3D animations (www.taylorjames.com/horses) completely in CGI, starting with a golden triangle forming into the various elements, figurative of three key themes: progressive, powerful and iconic- the latter, represented by the first animation of the eagle.