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Interactive
GRAACC: The Great Banner Sale
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GRAACC is a hospital that offers free treatment to children with cancer. To continue its work, the institution needs to raise donation each month.
For their 2011 World Cancer Day campaign, major websites donate display media. The idea promoted by Ogilvy, Sao Paulo was to resell these banners to other users and companies and direct all the money to GRAACC.
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