Guide du routard: Clichés

The Guide du Routard is the leading French travel guide, well-known for its editorial independence. In keeping with the spirit of this publisher, this first commercial from BDDP, Paris rejects the clichés that are often associated with particular destinations. The Guide’s commitment to helping people explore the world with an open mind and no preconceptions, showing respect for other countries and for their inhabitants and traditions, is reflected in the new corporate commercial.