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Hertz: The Gas or The Brake
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One of the new spots created by DDB, New York from the recently launched “The Gas and The Brake” global marketing campaign from Hertz. Built around the question "Are You The Gas or The Brake" -- focusing on the universal element of how people operate as either the Gas (more aggressive, exciting, adventurous) or the Brake (conservative, reserved, more of a planner) – the effort invites travelers to see themselves (and their friends) as the Gas or the Brake.
Director of Broadcast Publication: Ed Zazzera Related |
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