TalkTalk: Homes Within Homes

TalkTalk has launched its latest ad campaign from CHI & Partners London bringing to life their new positioning of 'A brighter home for everyone'.

The campaign launches with this 60" TV spot showing 'homes within homes'. The people who live in these real houses enjoy the benefits and emotions of having TalkTalk. We see a woman at home chatting with a loved one via the internet. She is observed by animated characters that come to life within their smaller homes including a doll's house and a cuckoo clock; enviously watching on.

Set against the soundtrack of Unchained Melody, this stop-frame animation has great warmth and celebrates the emotional role TalkTalk plays in their customers' lives. We end on the characters rushing to their own computers and mobiles as loved ones make contact, making them smile.