Lamisil: Infectious Floor Projection

The challenge for Saatchi & Saatchi Switzerland was to raise the awareness of Lamisil. So we decided to create an event that would grab consumers attention in an interesting way.

At Westfield London, in front of 170 000 people, the agency created an interactive infection area of foot fungus that tracked a person's every move. The more they walked the more their feet got infected, leaving a trail of foot fungus behind to infect another innocent person. The only solution: step on a tube of Lamisil and free your feet.

This floor projection event was strategically placed in front of one of the largest pharmacies in London. Special infected foot stickers directed shoppers into the store & directly to the range of Lamisil products.