Lidl Supermarkets: First Class for All

This is Leo Burnett Iberia’s new campaign for LIDL, a Portuguese discount supermarket.

“First Class for All” is an idea developed to show that quality and low prices can live together. To prove that, a first class meal was served to every single passenger on an airplane for the first time in a commercial flight. No matter the seat class. There wasn’t a single passenger, first class or not, that didn’t feel delighted with his meal.