TV ad: The Foundation for Youth Development: Created by kids

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The Foundation for Youth Development take practical steps in addressing the high levels of negative youth statistics in New Zealand. Its programmes give life-skills, self-confidence, motivation and opportunities to young New Zealanders aged 5-18 years.

To demonstrate this, Ogilvy enlisted the help of children in FYD programmes, and got them to create the ad. Ogilvy and Robber's Dog provided mentoring and guidance, but the children undertook the creative, direction, writing, filming and production themselves.

Watch the making of here: http://www.youtube.com/watch?v=xNAhTd0CQBI

Client The Foundation for Youth Development
Agency Stanley St
Production Robber's Dog
Country New Zealand
Uploaded 30 May, 2011

Credits

Executive Creative Director
Damon O'Leary
Creative Mentor
Freddie Coltart
Director Mentor
Chris Dudman
Creative Mentor
Matt Williams

Other credits

Client: Foundation for Youth Development - Jenny Stiles and Jocelyn Marsland

Client Service Mentors – Saya Tran and Katie Grove

Agency Producer Mentor – Amy Molloy

The Foundation for Youth Development: Created by kids

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