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Outdoor
Ariston: The Inside The Machine Project
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To announce the launch of Ariston’s new range of washing machines and let people experience what it feels like to be inside a washing machine, Draftfcb+Shimoni Finkelstein Barki Tel Aviv designed a giant walk-in washing machine installation complete with video projection, vibrating floors, jets of water and bubbles.The installation which welcomed over 10,000 people, let people experience something that is part of their daily routine from a whole new angle
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