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Give Back Brands: SomedayThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Cutting Room, NY editor Sean McGrath helps make Justin Bieber fly in a charitable new Howl, New York :30 “Someday,” for his new fragrance, Someday, out of H O W L Group. The fragrance is a Buy Back Brands product with a large portion of the proceeds are donated to charity. For Someday, proceeds will be split between Bieber’s favorite charities (Pencils of Promise, Make-A-Wish Foundation) and Give Back Brands’ causes (Restoring After School Programs, School Food Programs). “Someday” opens on a teenage girl putting on the perfume in her bedroom. Justin Bieber appears instantly and the couple is miraculously transported into a surreal dream world, aglow with heavenly light. “Someday” was filmed in two different locations: the actual flight was shot in Las Vegas, and interior filming was completed in Los Angeles. The dream sequence was shot in a Zero Gravity airplane; the same plane that astronauts use for training.
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