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NSPCC: Caravan


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Description
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Two new spots for NSPCC use pathos and imagination to convey the number of volunteers and the funds needed to sustain the organization in its fight against child abuse. Caravan depicts an abusive mother who would surely do harm to her young son were it not for the throngs of office workers that inexplicably materialize on her lawn to act as a divider. In Fun Run, a father is about to prey on his sleeping daughter, when he is overrun by a swarm of marathon runners.

Creative Commentary
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Credits Other credits

Editor: Bill Smedley

Post/Effects: Framestore/London

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