TV ad: Hahn Beer: Pioneering Beering

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Top 6: June 8th 2011

This Sunday Lion Nathan will launch the first installment in a new strategic direction for the Hahn brand, when it unveils its latest TVC for Hahn Super Dry, created by Publicis Mojo Sydney.

The 'Pioneering Beering' platform and the new TVC is Mojo's first work on Hahn since being awarded the business in November.

The first execution for 'Pioneering Beering' takes the form of a 60-second spot, shot by Emmy-winning director Tom Kuntz. It depicts a hyper-stylised Hahn Super Dry brewery where the 'superness' - represented by a series of unorthodox influences - is infused and brewed into the beer at every stage of its creation.