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LINKDSL: LINKDSL Corporate campaign
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In slang Egyptian Arabic, we use the word “net” to refer to “internet”. Moreover, adding the pronoun “we” to any verb in the present simple tense will give us the prefix “net”. Hence, we played around the prefix “net” giving the same meaning of “internet” so Y&R , Cairo used some verbs that reflects online activities such as meet, connect, learn and getting together.
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