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Bayer Tribute: Tribute
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A campaign for Bayer’s Tribute herbicide by McCallum Melbourne, has just been selected as the creative for the brand worldwide.While other products in this selective herbicide category tend to be feature driven, McCallum’s strategy focused instead on the passionate work of the golf course superintendent. The resulting creative showcases the partnership between this premium brand’s unique mode of action and the GCS’s search for perfection.
Client: John Hall / Lesley Pepperell Related
Cislin: Dart
McCallum, Melbourne 
Destiny: Weed
McCallum, Melbourne |
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