GlaxoSmithKline: GSK Ribena Splashes Out on Clear Channel

GlaxoSmithKline via Grey, Singapore has launched an out-of-home ad campaign aiming to build awareness among youths and young adults for its new Ribena with Strawberry drink.The specially crafted posters went up across Clear Channel's 6-sheets network island-wide in a 3D execution, in Ribena's trademark purple background made to look like the strawberry flavoured Ribena drink.A gigantic bottle of Ribena is 'dropped' into the panel with the top of the bottle rising above the panel in 3D form.Four of these 3D ads have also been put up near schools such as Ngee Ann Polytechnic and Temasek Polytechnic, and the popular youth hangouts of Bugis Junction and Orchard (outside Plaza Singapura).Strawberry flavoured Ribena was launched in Singapore towards the end of 2010 and the 3D ad campaign will last till end June.rn