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Larsen: HeistThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
In this new campaign/promotion from Target St John's and Larsen, Atlantic Canada gets the chance to feel smug about the fact they’re the only region in the country to carry Larsen’s bologna, salami and hot dog products. The creative plays on the idea that having something this delicious (that other Canadians can’t have) makes the rest of the country really jealous. So jealous, they’re willing to go to extreme lengths to get hold of “the meaty jewel of Atlantic Canada.”
Creative Group Head: Jenny SmithrnDirector: Thomas NeuspielrnProduction House: KeenrnAccount Director: Laurelyn BerryrnAccount Manager: Jennifer Pittmanrn |
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