 |
Integrated
GM: The Ad You Would Keep
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Imagine if your favorite magazine arrived with an autograph of a sports legend for you.To launch the Chevrolet Omega Fittipaldi, a car tuned by legendary Emerson Fittipaldi (2x F1 champion, F-Indy champion and 2x Indy 500 winner), WMcCann Brazil created a series of 2,000 ads autographed by the pilot.Each ad had an exclusive URL with a video of the pilot autographing the magazines. Watch the story of the ad that became a collector's item and please feel free to comment.
Related
GM: How Can I Help?
Publicis Salles Chemistri 
GM: Test Donors
Sancho BBDO 
GM: Dr. EV-il #EVerybodyIn
McCann Detroit |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
