GM: The Ad You Would Keep

Imagine if your favorite magazine arrived with an autograph of a sports legend for you.To launch the Chevrolet Omega Fittipaldi, a car tuned by legendary Emerson Fittipaldi (2x F1 champion, F-Indy champion and 2x Indy 500 winner), WMcCann Brazil created a series of 2,000 ads autographed by the pilot.Each ad had an exclusive URL with a video of the pilot autographing the magazines. Watch the story of the ad that became a collector's item and please feel free to comment.