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E-MALL: Shopping Cart Shelf Talker
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Saudi Post has launched the first e-shopping portal in KSA, the largest and most comprehensive, called E-mall in 2011.
FP7/RUH, Saudi Arabia created a shelf talker in the shape of a small trolley similar to the shopping cart icon on the website. We’ve placed the shelf talker on the actual shelf of some stores such as: Perfume stores, Bookstores, Electronics... To create an advantage for shopping online, we’ve provided a special discount on any product shopped online. Under the E-mall system, products can be bought online and delivered with the help of the Saudi Post Mail delivery service.
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