Clorets Eliminator: Bad Breath

How do you talk to people about a sensitive issue like bad breath? Ogilvy Cape Town chose the unexpected location of a video store and placed tongue-in-cheek branding on relevant DVD titles and posters that refer to loneliness and isolation.The DVDs became mini-billboards for Clorets Eliminator.When the time came for people to rent a DVD, they were given a free sample of Clorets Eliminator, so they wouldn’t have to suffer like the characters in their film.