Print ad: Champix: Champix

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The truth is that you’re craving a cigarette, you can't think about anything else. And when you're trying to quit smoking, certain things or places seem to trigger these cravings the most.
Champix is a medication that helps smokers overcome nicotine cravings when giving up smoking. The idea is to depict smokers who are fixating about having a cigarette so much, they can't think about anything else. To bring this idea to life, M&C Saatchi New Zealand made common smoking triggers out of cigarettes to illustrate that if you can't stop thinking about smoking, think about Champix.