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Artline: Urban JungleThis is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
ARTLINE ALTERS THE EVERYDAY AT THE STROKE OF A PEN
Pelikan Artline have recently launched a new brand campaign through GPY&R Sydney with a series of quirky spots highlighting how perceptions of the everyday can change at the stroke of an Artline pen. The campaign is the latest instalment in a new positioning and promotional drive for the market-leading Artline range of pens and markers, under ‘The Mighty Artline’ banner. The campaign of six 15-second vignettes includes a vulture symbolizing the probable fate of a lone smoker; the instant transformation of an ugly urban environment and frying pans highlighting the danger of excessive sun exposure. The TV executions are supported online at themightyartline.com.au where visitors get a chance to add their own visual commentary to a suite of images from the campaign. Future functionality will allow them to upload and adapt their own images, as part of a fun way to interact with the Mighty Artline brand. Says GPY&R ECD Julian Watt - “Out of awareness comes change. The campaign is there to provoke thought, and show how a few strokes of the right Artline pen can lead to powerful expression, and ultimately change. Philosophical and deep indeed. The owls are not what they seem.” CAMPAIGN PRODUCTION CREDITS: Executive Creative Director: Julian Watt CreativeTeam: David Joubert and Bart Pawlak TV Producer: Honae MacNeill Production House: Taxi Films Director: Gemma Lee Add in Post Production: Fuel VFX/GPYR Sound Design: Nylon Studios Digital Art Director: David Jackson Planning: Moensie Rossier, Michaela Brown Account Management: Cormac Stanford, Aaron Swan Client: Adam Coleman, Debbie Amiradaki
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