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Mountain Goat Beer: Flow Chart
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Not may people know about Mountain Goat. So Freeform,Sydney decided to introduce drinkers to the brand, along with letting them know it comes from an independent brewery, rather than a big brewery jumping on the bandwagon.
Every drinker has experienced that moment where they are not sure which beer to order. This poster, designed to go in bars, taps into that truth, and has a bit of fun with it.
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