Joy Dishwashing Liquid: "Fashion Plates aka Plato" TVC

OBJECTIVE:
In the Philippines, the no. 1 dishwashing liquid is Joy. However, more than 50% of the population still use laundry detergent bars on plates.

As part of Joy's ant-bar efforts, the campaign aims to break the current consumer mindset that laundry bars that work well on clothes are good enough on plates. This reminds them that laundry bars are made for clothes but Joy is made for dishes.

CREATIVE EXECUTION:
It only makes sense to use laundry bars on plates if you're planning to wear the plates.

TRANSLATION:
Still using laundry bars on your plates? You might as well wear them.