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Interactive
Fashion Forward: You Look FFabulous!
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Fashion Forward (FF), the biggest fashion portal in Israel, knew that their fashionable target-audience loves tagging personal photos on Facebook. So Keshet came up with innovative use for Facebook tag: making a fashionable compliment! "You look FFabulous" Facebook page urges surfers to join the campaign, pressing "LIKE" & go tagging their friend's photos! For the first time ever, surfers had the ability to compliment each other's photo – by tagging "You look FFabulous" on the photo!
FF editors: Ofer Yeger & Shelly Peleg |
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