Campaign Brief: Creative Effectiveness Grand Prix winner Steve Coll

Campaign Brief interviews Steve Coll, the co-writer of the Walkers 'Sandwich' campaign via AMV/BBDO, London, which took out the inaugural Creative Effectiveness Lions Grand Prix tonight. Coll, an Aussie, is now the ECD at Euro RSCG, Sydney.

CB also caught up with Droga5 Sydney planning director Sudeep Gohil, who was on the Creative Effectiveness Lions jury. Gohil explains why Walkers was crowned the best of the best.