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Direct Factory Outlets: Party
This week, Colonial First State Global Asset Management (CFSGAM) will launch a multi platform campaign for DFO (Direct Factory Outlets). The integrated campaign developed by US Sydney and produced by Viscious Digital, will appear across television, print and outdoor, and is being brought to life online via Facebook.
The campaign storyline follows a main character, Zoe Walker, through the ups and downs of life, dressed (of course) in DFO fashion.
Client: CFSGAM Related |
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