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The Australian: Carbon

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This week The Australian launches its new brand campaign, challenging its ad agency, GPY&R Sydney, to keep pace with breaking news stories.

The Australian's new creative executions are scheduled to run across TV, digital and static outdoor, radio, online and in-paper, and will position The Australian as the definitive source of breaking news stories, penetrating analysis and independent thinking.
Credits Other credits

Co-writer: Alex Wadelton

Digital Art Director: David Jackson

TV Production: Honae MacNeil

Digital Production: Nigel Mitchell

Account Executive: Bohdi Lewis

Media Agency: Publicis Media



The Australian

Marketing Director: Lisa Bora

Marketing Communications Manager: Kelli Wainberg

Marketing Communications Executive: Michael Eckstein

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