MasterCard: RWC 2011 'Witnessing History' - Samoa 2 min

MasterCard's RWC 2011 Sponsorship campaign has commenced with three 'films' appearing on TV in Australia and New Zealand, in both 30 sec and 2 min formats. An extended 4-minute version of each of the films will appear online.

Developed by McCann Sydney, the campaign focuses on uncovering the emotional stories behind the well-documented on-field priceless moments. The moments are brought to life by a range of people - not just the players - by exploring their take on each moment and what it meant to them.