Dresslight Barcelona: Kaleidoscope

brief/problem
Trade mark told us your problem: the target that addresses a specific and limited, in addition to exclusive and high class. How to get to them, how to definitely get your attention, how to transmit at the same time the values of the product? All in one impact, making them interested in the brand and want to know.

counter-strategy/strong concept
Like a kaleidoscope, made with the same materials that lamps are made (covered on the outside for 50 unique designs of fabrics and stuffed with minimal parts of materials are also used in making them: chopped glass, sequins, skin or tulle, beads, etc.). Designed exclusively hand-made (craftwork or arts&craft) in an edition limited to 50 copies.
A gift that will allow a select high-level target selected from our database of professional and act as opinion leaders among which are architects, decorators and interior designers, who will ever seen the light differently, as with DRESSLIGHT lamps.

A small metaphor of the lamps DRESSLIGHT Barcelona, Fashion & Light Fusion. A new concept of lamps in which light fuses with fashion, art fabrics with design tradition, to result in a product unique reflection of the personality owner. It is a different and unique way to see the light.