Outdoor ad: Famous speeches collection: Ibarruri

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Editions Points, a French publishing house, has published the famous speeches collection to underline the important role they have played in our past and consequently in our present. We’ve been asked to promote this collection in order to show that words can still change the world and our way of living. We have created posters on which we can read the title of a famous speech. Each letter has been designed to show an event, so when we read the entire title, we can chronologically watch what the speech has changed in History. This helps us measure the actual impact of the text. Each poster has been placed on walls in strategic areas to invite people to feel the power of words and realize the impact they still have in today’s society.

-“Yes we can”: The poster was mounted on a wall in
the neighborhood of La Courneuve, a suburb of Paris.
Social Context: In this area the unemployment rate is 24%.

-“No pasaran”: The poster was mounted on a wall in rue Jeanne d’Arc, Paris 13th. Near the party headquarters of the National Front.
Political Context: The National Front is France’s party of the extreme right. The party’s position on immigration and
persons of foreign origin are regarded by opponents as
drifting towards fascism.

-“Africa’s time has come”: The poster was mounted on a wall in the town of Neuilly Sur Seine.
Social Context: The mayor denies the social housing issue and applies a policy of a non-social mix.