TV ad: Tour de France: Tour De France

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PRODIGY’S Dael Oates delved into a physiological landscape in his latest spot for SBS’ coverage of their flagship sporting event, the 2011 Tour De France.
SBS commissioned Oates to craft this piece around the drive and mental energy it takes these riders to tackle such an epic endurance event.

Coverage for the 2011 event starts at 10pm on Saturday 2 July, and will be broadcast LIVE from 10pm exclusively on SBS ONE every night of the tour, finishing Sunday 24 July.