Outdoor ad: ABRAMET: Car 3

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Art directors Leo Macias and Alex Goncalves, writers, Guigo Oliva and Philippe Degen, and marketing director Alex Camargo Sander teamed up to create preventive campaign, exploring the dangers of driving after drinking.

Held non-profit initiative includes advertisements, posters, postcards, Micah, email marketing and action bars in the streets of Sao Paulo.