Wieden+Kennedy Amsterdam and AKQA London has launched a new integrated campaign for the Nike Copa America football tournament taking place in Argentina throughout July 2011. The … read moreSouth American Copa America tournament is much more than just a football tournament. Regional familiarity and shared language and customs makes the rivalries that much fiercer. This isn’t just Copa America. This is “Copa Barrio”.
“Copa Barrio” celebrates each nation’s unique footballing point of view, while encouraging fans to support their “Barrio” during the tournament by getting involved with the campaign online. The objective – for each Copa America nation to recruit as many fans as possible to support their Barrio’s quest for absolute victory, because in Copa Barrio it’s not enough just for your Barrio to win, every other Barrio must lose. …
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