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Top 6: July 20th 2011
Volkswagen Australia and DDB Sydney has launched an integrated campaign to introduce the luxurious and stylish Volkswagen Touareg to the Australian luxury SUV market.
Having aired
… read morefor the first time on the 10th July, the new brand TV spot - 'Sleepwalker' - tells the sorry tale of a man who has fallen for the charms of his new Touareg, leading to the line 'Fall in luxury'.
Web banners and a dedicated microsite (fallinluxury.com.au) also invites Australians to 'Fall in Luxury' themselves whilst interacting with the Touareg and the character from the TVC. Four print executions shot by London-based photographer Nick Meek complete the campaign.
read less...Volkswagen:
General Manager, Marketing: Jutta Friese
Brand Communications Manager: Peter Stewart
Advertising Specialist: Loren Elsegood
DDB:
Digital Art Director: Ramon Rodriguez
Managing Partner: Nicole Taylor
Business Management: Patrice Bougouin, Josette Addinall, Dave Murphy
Project Director: Todd Osbourne
Digital Producer: Ellie Campbell
Digital Design & Production: Tribal DDB
Production Manager: John Wood
Partners:
Music: Nylon Studios
Media Agency: MediaCom
