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EDP: EDP


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Sagmeister, Inc Lisbon. has recently created and introduced a strikingly fresh brand identity for EDP. To help introduce it throughout Portugal and beyond, Sagmeister teamed with BNS to develop an animated storyline using the brand new illustrative visual language. The resulting :60 commercial debuted last week on broadcast and cable television in Lisbon, Portugal, and along with many shorter versions, it is set to continue airing widely across the country and Europe for many weeks to come.
Credits Other credits

Advertising Agency: Sagmeister Inc.

Illustrations: Jessica Walsh, Stephane Elbaz, Xavi Garcia, Michael Freimuth



Production Company: Brand New School

Designers: Robin Greenwood, Caleb Chalter, Phil Intralligi

2D Animators: Robin Greenwood, Scott Balles, Andrew Mastrocinque, Hye Sung Park

Compositors: Robin Greenwood, Scott Balles, Andrew Mastrocinque

Additional Artist: Andrew Rothschild



Music Track: The Gift



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