Print ad: SAMSONITE: Heaven and hell

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Task: To produce a print ad and outdoor communication for The Samsonite Cosmolite suitcase. The selling point is it's ultra-durability.

Concept: The creative idea is a vivid contrast between how "heavenly" it is in first class for the passenger but "hellish" down below where the suitcase is being handled. And yet the suitcase emerges sparkling after the torture.

Category Cannes
Client SAMSONITE
Agency JWT Shanghai
Production illusion Bangkok
Country China
Uploaded 13 July, 2011

Credits

Executive Creative Director
Yang Yeo
Executive Creative Director
Sheung Yan Lo
Executive Creative Director
elvis chau
Creative Director
hattie cheng
Creative Director/ art director
rojana chuasakul
Art Director
Danny Li
Art Director
surachai puthikulangkura
Art Director
Haoxi LV
Copywriter
Marc Wang

Other credits

Account Supervisor:Sophia Ng/Lily Zheng/Tom Dotoroff

Illustrator: Surachai Puthikulangkura/Supachai U-Rairat (Illusion)

Production House: Illusion/Producer: Anotai Panmongkol/Somsak Pairew (Illusion)

SAMSONITE: Heaven and hell

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SAMSONITE: Heaven and hell

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