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Jeans 4 Genes: Help us Patch up our Genes
The Children's' Medical Research Institute has kicked off a national media drive to support its annual fundraiser, Jeans For Genes day.
The 'Help us Patch up our Genes' campaign is the first work for the CMRI by Wunderman which was appointed to the business in May. Jeans for Genes Day encourages more than two million Australians to wear their favourite jeans to work or school and donate funds to support genetic research into childhood diseases. The fundraising effort has been running for 17 years and raised over $56 million. This year’s campaign has been designed to strengthen the connection between the creative execution and the cause itself.
Media Agency: Cherry Media |
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