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MTV: Rhythm Jerk
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The Mill,London gives Rhythm to new MTV Idents The Mill is proud to announce the release of a specially-commissioned 20 second ident, ‘Rhythm Jerk’, which premieres across MTV’s network of 58 international channels from 1 July. Designed and directed by The Mill’s Carl Addy, and finished for both on-air and print, ‘Rhythm Jerk’ shows five bespoke designed ‘pop-up’ toy characters dancing, collapsing and jerking to some amazing, specifically composed dance music.
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