FLOR, Inc.: There Once Was a Girl Who Loved a Square

The goal of this Ogilvy& Mather commercial was both to inspire and educate viewers about FLOR, a beautiful and environmentally-responsible modular floorcovering – or carpet squares – that you assemble to create custom area rugs, runners and wall-to-wall designs. We decided the best way to approach this goal was through a creative storytelling concept. We used a unique stop-motion animation technique where still photos of carpet squares were arranged in graphic patterns to create inspiring scenes of a storybook. The viewer experiences a day in the life of a girl living with and loving her FLOR.