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Top 6: August 3rd 2011
Outdoor
Huawei IDEOS X1 and SONIC: Sorry No Fax
Top 6: August 3rd 2011
Huawei makes affordable smart phones for a young but relatively cash-poor demographic. The task for ArnoldFurnace, Sydney was to launch the brand in Australia, with a focus on making them as desirable as possible – both in what they offer as smart phones, and their image as a new brand. These superlight/6-sheet posters ran at bus shelters, train stations and other sites with long dwell time, and managed to establish an immediate impact and rapport with the target.
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