 |
Tv
Rickard's Blonde: Anticipation
This is an archived ad - to view, please register for Bestads PRO membership or log in if you're already PRO. Ads on Bestads are free to view for the first week they appear. Register for FREE to view new ads.
Rickard’s via Crispin Porter + Bogusky, Toronto has released a new spot for the highly awaited Rickard’s Blonde, aptly named “Anticipation”.
The spot uses an innovative technique to combine real-time and slow-motion footage to seamlessly create a world where slow motion “Anticipators” are captivated by a final drop of Rickard’s Blonde falling from a tap. For the spot, Rickard’s also opted to forgo the traditional pour shot. Instead, they’ve used a stunning single final drop falling from the spout to complete their newest pint of delicious. The new direction for the launch is a big leap forward for the brand, and reflects the beer’s super-premium designation.
Live action dop: Eduard Grau |
The Best Ad JobsRetrieving latest jobs
advertising news |
 |
