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Coffee-mate Natural Bliss: Bloom


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Nestlé’s Coffee-mate has launched a new marketing campaign in the U.S. for Natural Bliss, its new all-natural dairy creamer. Made with only four ingredients (milk, cream, sugar and natural flavors), Natural Bliss is available nationwide in Vanilla, Caramel and Sweet Cream flavors.
Other credits

Project Credits Sheet



McCann Erickson

5700 Wilshire Blvd, Suite 225

Los Angeles, CA 90036



Project title:

Coffee-mate Natural Bliss

“Bloom”



Client

Nestlé USA

800 N. Brand Boulevard

Glendale, CA 91203



President, Beverage Division: Rob Case

VP/Marketing Director, Coffee/Creamer: Alfonso Gonzalez

Marketing Manager: Vilma Livas

Marketing Associate: Nicole Torgeson



Agency

McCann Erickson

EVP/Executive Creative Director: Steve Levit

SVP/Creative Director: Paul Nguyen

VP/Associate Creative Director: Jason Rappaport

Producer: Paul Roy

Senior Art Director: Ken Lin

Copywriter: Ashley Crandall

SVP/Group Account Director: Joe Bock

VP/Management Representative: Tracie Mills

Assistant Account Executive: Maureen Walsh

SVP/Planning Director: Amy Messinger

Senior Account Planner: Megan Gordon



Live Action

Smuggler

Live Action Producer: Michael Schlenker

Director: David Parker

Director of Photography: Shawn Kim



Visual Effects

Psyop

Executive Producer: Kim Wildenburg

Producer: Hillary Thomas

VFX Supervisor: Cole Schreiber

Designer: Kenesha Sneed

Editor: Brett Nicoletti

Lead Flame: Kim Stevenson

Flame: Todd Mesher

Modeler: Matt Berenty

Roto: Steven Holbrook

3D Lead: Andrew Romatz



Sound Mix

Margarita Mix, Santa Monica

Mixer: Jeff Levy

Executive Producer: Whitney Warren

Producer: Michelle Millard







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