King of Shaves: FAQ Your Shaving Routine

Despite being a major player in the UK market, King of Shaves was virtually unheard of in Australia. So they needed a high impact campaign that would build quick awareness and instant sales in an unforgiving men's grooming market. In line with their challenger brand mentality, Oddfellows, Sydney developed an in-your-face campaign challenging men to not only reject the old-fashioned norms of shaving, but to give them a big 'up yours'.