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Smoke Alarms: Paul
Fire strikes randomly. No-one ever expects it. So M&C Saatchi New Zealand designed ads to do the same. Each one 'struck' a single person. Paul. Or Nicola. Or Marama. Then it was explained that the chances of a fire occurring tonight were higher than the chances of their name coming up on the ad. So if one happened, and the chance of the other happening is more likely, they'd better install a smoke alarm. Pronto.
Studio Manager: Woody Related |
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