TV ad: IKEA: Have A Go

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Top 6: August 24th 2011

IKEA has launched an epic 60s TVC created by The Monkeys, Sydney. It's the first piece in a new brand platform: 'Have a Go', which challenges consumers to take a risk, fight against boring interiors and experiment with home furnishings. Directed by Hamish Rothwell, the story is reminiscent of a Braveheart combat scene with an army of consumers brandishing IKEA products, surging from the countryside towards the suburbs and into their homes.

The 60s and 30s TVC will spearhead the activity and air across free to air and pay TV, in cinemas and online from August, with the 30 second TVC making its debut on Channel 7 last night.

Complementing the traditional media, The Monkeys have built a 'Have a Go' page on IKEA's website which offers consumers tools to experiment with products and it will be built upon over the course of the year. Over the coming weeks and months, 'Have a Go' will be further brought to life through outdoor, print, radio, digital, social media and PR, resulting in a steady calendar of activity building up to the launch of IKEA Springvale, Melbourne on 8 September, the largest IKEA in the Southern Hemisphere which will be followed by the opening of IKEA Tempe, Sydney later in the year.